Branding & Messaging
DSTech Solutions is able to work smoothly with all of your current branding standards, using your standard logo files, color palettes, typesetting standards and more. If your company requires refurbishment of older branding, we can polish old files into cleaned up versions in modern compatible file types. We can even redesign your logo and other branding to give it a fresh new appearance that respects the legacy of your image. Finally, for new businesses or businesses looking for a complete branding overhaul, DSTech Solutions is capable of complete branding packages from the ground up, which will convey a sense of professionalism and appeal to your target audience.
Branding is not merely about imagery and visuals, but it also includes your company's messaging. We are experienced at copy writing and can help you write summaries of your products or services which communicate effectively with your customer, are appropriate to their level of understanding, and which makes what you do instantly understood in the most appealing way. Messaging includes slogans, mission statements, product summaries, opening appeal language, and more. This messaging then becomes the nucleus of material by which you frame your company to the public, and can be used in websites, brochures, advertising, emails, and so on.
Web & Social Media
A robust and modern internet presence that keeps with the times is absolutely essential to any modern company. DSTech Solutions can help you establish a basic website and then get it exposure with search engine optimization and consultation on other techniques. More than that, we are also capable of more elaborate websites which showcase your company and its products in impressive and communicative ways. These websites can even incorporate functionality such as database interfaces, customer log-ins, special security features, and more. DSTech Solutions, can find the right solution for your need, whether for the small to medium business, or large corporation.
Beyond websites, DSTech Solutions can also design, implement, and manage your external email newsletters and communications campaigns, keeping your customers engaged and informed. These methods are economical and effective, but respect standard ethical practices and guard against the dangers of being classified as a 'spammer'.
Today, internet marketing is about more than a website. Companies are discovering the benefits of engaging their customer base and potential customer through social media. Social websites like Twitter, Facebook, MySpace and many others are becoming an integral part of our community - from helping families stay in touch, to non-profit organizations, to entertainment. It is expected that our products and services be a part of the virtual community, just as they are a part of our physical community.
But more than simply 'having a MySpace page' for example, companies get the most benefit from actively engaging in that social network, forming many links with others, providing valuable content to the public, and engaging in conversation and interaction with a developing community. It is even possible for a company to provide content so useful or loved by the public that it becomes viral, spreading throughout the internet, and we can advise on ways that have the best chance of achieving that effect. All of these methods have proven invaluable for building brand loyalty and DSTech Solutions can help advise and coordinate your social media outreach efforts.
Print Advertising & Direct Mail
As important as it is, the internet is still only one part of a successful marketing program. Although some traditional methods of advertising and marketing have become obsolete due to new technologies, many of the traditional channels are still as essential as ever. DSTech Solutions is also capable of providing writing, design, and finalization of print advertising for newspapers, newsletters, magazines, and other media. We can consult on the best placement and most effective use of your advertising budget, handle placement, and then follow up with analysis and assessment of different marketing efforts. We also have extensive experience in running and managing direct mail campaigns, from list research and demographics filtering, to design and print, to mailing issues and data maintenance, and more.
Television, Radio, & Billboards
As with print advertising and placement, DSTech Solutions can research, evaluate, and consult on the best strategy regarding your television, radio, and billboard campaigns. When this is coordinated with your print and internet marketing programs, the overall presence and clarity of message can be substantial.
Customer Relationship Management
As you conduct these kinds of campaigns, you're going to be hearing back from customers - all of whom will want their wishes respected, their orders filled, and will need their data managed effectively. Customer Relationship Management (CRM) is a service whereby the information you have for your customers (contact, demographics, habits, preferences, and other records) is stored, updated, and dynamic. By dynamic we mean that it is interactive with many other systems throughout your company. It can be mined for insights by your Marketing and Sales departments, it can be monitored and audited by your Finance department, and it can interface with schedules to help you with moves management - staying on top of communications, conduct special campaigns, and more. DSTech Solutions can provide customized software packages that help you integrate all of this information in a way that develops your relationships with customers toward greater profitability.
Please contact us today to learn more or schedule a free consultation for your business.
